Book of Beauty

This new folder will be all about beauty. Obviously we can’t ignore the factor otherwise there would not be such a big industry all about beauty. Our bodies are the market. To understand what is going on, first of all we have to ask: Why does beauty matter?  Is beauty in the eye of the beholder? Can we argue rationally about whether something is beautiful? How far we are ready to go to be beautiful? Does beauty mean happy? And what can we learn about ourselves from what we find beautiful?